If you’re looking to stay on top of the eCommerce trends this year, these are five brands you should be paying attention to. From eCommerce giants to new up-and-coming players, each is creating innovative products and advertising campaigns that are setting a new standard for how consumers shop online.

First is AllBirds, an eco-friendly footwear company founded in 2016. With its sleek design and commitment to sustainability, AllBirds has become one of the most recognizable eCommerce brands around the world. They have used targeted digital marketing strategies to reach their customers through online channels like Instagram and Facebook. Their ability to focus their efforts on social media outreach has helped them create a strong community of loyal customers who are passionate about their brand.

The second eCommerce brand to watch is Away, a travel and lifestyle brand founded in 2015. Away has quickly become one of the most popular eCommerce brands in the world with its commitment to creating stylish yet functional luggage and accessories. They have also leveraged digital advertising techniques such as influencer marketing and sponsored content to reach potential customers across different media platforms.

Thirdly, there’s Supergoop!, a suncare company that focuses on protecting people from the harmful effects of UV rays. Founded in 2007, Supergoop! has been successful in expanding their eCommerce presence through innovative products like sunscreen mists and face moisturizers. In terms of advertising campaigns, they have used targeted social media ads to reach their core audience and have seen great success in doing so.

Fourth on the list is eSalon, an online beauty salon founded in 2008 that provides custom hair color products to customers. eSalon has used a combination of traditional advertising techniques such as print and television campaigns as well as digital strategies like sponsored content and influencer partnerships to increase its eCommerce presence. By creating engaging content tailored for each platform, eSalon has been able to stay ahead of the curve when it comes to eCommerce trends.

Finally, there’s MVMT Watches, a fashion-forward watch brand founded in 2013. Through its sleek design and online presence, MVMT has quickly become one of the most popular eCommerce brands in the world. They have used a combination of digital and traditional marketing techniques to reach potential customers, including sponsoring influencers on social media and running print ad campaigns.

These five eCommerce brands are leading the charge when it comes to innovative products, advertising campaigns, and customer engagement strategies. By paying attention to these companies, you can get a better understanding of what eCommerce trends are coming up this year and how your own business can stay ahead of the curve.