Degs and Sal is an American jewelry brand, crafting handcrafted, sustainable pieces from 100% recycled sterling silver. Inspired by the spirit of historic American wanderers, each piece reflects a passion for discovery and respect for nature. Emphasizing inclusivity, the brand offers versatile styles to enhance and express the wearer's unique character.

Summary

The task at hand involved communicating the unique brand identity of Degs and Sal, enhancing customer engagement, and developing a sustainable lifestyle movement. To accomplish these goals, we undertook the responsibility of crafting a custom-designed, responsive website and devising a sophisticated email marketing strategy. The ultimate goal was to boost conversions and customer loyalty.

Approach

Our comprehensive strategy incorporated two vital elements – website optimization and a robust email marketing campaign. We embarked on creating a website that was both mobile and desktop-friendly to maximize user engagement. Critical conversion points were identified, particularly areas where cart abandonment was high, and we performed A/B testing on various elements, including cart, button, and text sizes to enhance user experience. Alongside, we curated custom email flows tailored to the tastes of Degs and Sal's customers, designing specific email campaigns for each step of the buyer's journey. This not only reinforced the customer-brand relationship but also facilitated Degs and Sal in creating a lifestyle movement beyond the scope of mere business.